What concept refers to a proactive strategy focused on constant improvement in ITIL?

The concept that refers to a proactive strategy focused on constant improvement in ITIL is continual improvement. This approach emphasizes the ongoing enhancement of services, processes, and practices over time. It encourages organizations to consistently evaluate their performance, identify areas for enhancement, and implement changes that lead to better efficiency and effectiveness.

In ITIL, continual improvement is not just about fixing problems; it is about fostering a culture of evolution where every aspect of service management is regularly assessed and improved based on current needs and future demands. This focus on evolution ensures that services remain relevant and aligned with business goals.

In comparison, continuous integration is primarily related to software engineering and development practices, entailing a process where code changes are automatically tested and integrated into a shared repository. A feedback mechanism refers to systems or processes where outputs are monitored for future adjustments, but it is part of the broader continual improvement process rather than a standalone strategy. Service design involves planning and designing services at a strategic level without the ongoing aspect of improvement that continual improvement embodies.