What is a "service offering" according to ITIL 4?

A "service offering" in ITIL 4 is defined as a formal proposal of one or more services that are made available to customers. This definition emphasizes the structured approach that ITIL takes towards service management, focusing on how services are packaged and communicated to stakeholders.

By categorizing services into offerings, organizations can better manage and present their service capabilities in a way that aligns with customer needs. It serves as a foundational element in service design, enabling clarity in what is being provided, the value of those services, and how they can be accessed or utilized by customers.

This distinction is important because effective communication about service offerings facilitates better decision-making for customers and ensures that the services are adequately aligned with business objectives. Additionally, service offerings help in establishing service levels and setting expectations around what the service entails, further enhancing customer satisfaction and trust.