What is one of the goals of continual improvement in ITIL?

One of the primary goals of continual improvement in ITIL is to enhance service effectiveness over time. This concept focuses on the ongoing efforts to improve products, services, and processes to meet evolving stakeholder needs and deliver greater value. Continual improvement seeks to identify areas for enhancement, implement changes, and measure their effectiveness, creating a cycle of sustained improvement. By concentrating on service effectiveness, organizations can adapt to changes in technology, business processes, and customer expectations, ensuring that their services remain relevant and competitive over time. This aligns with the overarching ITIL principle of delivering value through effective service management practices.