What is the responsibility of product management in ITIL 4?

The responsibility of product management in ITIL 4 centers around creating and managing products based on customer needs. This involves understanding the customer requirements and ensuring that products are designed and developed to meet those needs effectively. Product management must focus on value creation, aligning the product offerings with what customers find valuable, and driving continuous improvements based on feedback and changing requirements.

By prioritizing customer needs, product management can ensure that the products deliver the desired benefits and are relevant in a competitive market. This responsibility also extends to collaborating with various teams, maintaining a product roadmap, and ensuring that the products evolve in a manner that continues to meet those needs over time.

Other responsibilities might touch on aspects like pricing or technical support, but they do not encapsulate the primary role of product management within the ITIL 4 framework as directly as the focus on customer-driven product development does.