Which is NOT a key element of focusing on value?

Focusing on value in ITIL 4 emphasizes the importance of understanding what is valuable to the customer and how that affects service delivery. The correct choice highlights that "mapping value to unintended, rarely changing outcomes" does not align with the core principles of focusing on value.

When organizations focus on value, they are primarily concerned with understanding the customer experience and identifying who the service consumers are, as these insights guide the development and delivery of services that resonate with the users' needs. Understanding the consumer's perspective of value is essential in creating services that not only meet functional requirements but also enhance the overall experience for the consumer.

Mapping value to unintended and rarely changing outcomes, however, does not effectively contribute to a customer-centric approach. Value should ideally be aligned with intended outcomes that directly enhance how consumers perceive the service. By focusing on intended and dynamic outcomes instead, service providers can ensure they continue to meet evolving consumer expectations and adapt to changing environments, which is central to delivering sustained value.