Which of the following is a guiding principle of ITIL 4?

"Start where you are" is indeed a guiding principle of ITIL 4 that emphasizes the importance of assessing the current state and capabilities of an organization before making changes or introducing new processes. This principle suggests that organizations should build upon existing resources and knowledge, rather than assuming a complete overhaul is necessary. By evaluating what is already in place, teams can identify strengths and weaknesses, leverage existing relationships and technologies, and minimize disruption that could occur from making sweeping changes without understanding current operations.

This principle promotes a pragmatic approach to improvement, encouraging organizations to optimize their current assets and incrementally evolve their practices. Such an approach reduces risk and allows for a more manageable transition toward desired outcomes, ensuring that changes are more relevant and effective in adding value to the organization and its stakeholders.

In comparison, while "Emphasize internal customers," "Focus on value," and "Increase opportunity and demand" are important concepts in ITIL 4, they do not stand as guiding principles in the same way "Start where you are" does. Emphasizing internal customers reflects a cultural focus but lacks the operational groundwork emphasized by the correct answer. "Focus on value" is critical for aligning services with stakeholder expectations, and "Increase opportunity and demand" relates more to commercial aspects